August 10, The Hague. Unknown Group congratulates GumGum on their acquisition of our portfolio venture, JustPremium. As an investor, we are proud to have been part of JustPremium’s journey since its inception and have been proud to support their growth to a team of 150 in 8 countries. We’d like to congratulate JustPremium’s co-founders, Eric Visser and Harmen Tjaarda along with their excellent team and look forward to supporting GumGum’s future.

The acquisition of JustPremium, the market leader in rich media advertising, makes GumGum the most powerful global advertising solution for a cookieless future through contextual technology and high-impact creatives. Contextual advertising is set to be a $412 billion business by 2025 and both GumGum and JustPremium have seen significant growth as the industry has rapidly accelerated its shift to contextual technology and attention-first digital advertising solutions. In Europe alone, GumGum has achieved year-over-year revenue growth of 148% over the last year. Together they will lead the industry in offering a comprehensive solution that leverages both contextual and creative to deliver campaigns that are dynamically placed and drive consumer attention across digital environments for video, display, and CTV. Their first combined offering will include a new high impact In-Article family of products which includes In-Article Video (outstream) ad unit, as well as an In-Article Shoppable display ad unit. Both of them will be powered by Verity, GumGum’s accredited contextual data solution.

What advertisers/publishers can expect from the combined GumGum / JustPremium group:

• Ability to place larger media buys and reach consumers across the globe in a relevant, engaging, and effective way without the use of personal data.
• Better support for publisher monetization efforts through combined demand relationships and availability of accredited Verity contextual and brand safety technology.
• Greater scale across premium inventory and more robust suite of high-impact ad products.
• Elevated level of customer service to support client needs on a near 24/7 basis around the globe.

“Nine years ago we started our company with the goal to make it easy for Dutch advertisers to buy Rich Media at scale. Fuelled by our ambition to build a global company, we opened offices in London, Dusseldorf, Brussels, New York, and nine other cities without any external investor. Today we have over 140 employees, from 30 nationalities, working with leading brands and premium publishers in more than 24 countries. The acquisition of JustPremium by GumGum creates the perfect platform to drive our growth in these markets, including our home in the Netherlands. The conversation on data and creativity working hand in hand has grown ever more in recent years.  By combining GumGum’s industry-leading accredited contextual data technology with our leading rich media marketplace, we are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business both national and international,” said Eric Visser, Chief Executive Officer, JustPremium.

About Unknown Group

Unknown is an early-stage venture capital and business development firm, supporting founders and industry leaders to successfully bring innovations to the market: a “Venture Engine®”. With a fresh approach delivering venture success, lining up the industry and creating a pool of solutions ready to be adopted by the market.

Unknown is a merger between VenturesOne group and Unknown Group. Unknown’s experience in global startup scouting and corporate venturing, combined with the investment expertise of VenturesOne, strengthens the ambition to increase the success rate of innovations that address pressing local and global challenges.

For Press Enquiries:

GumGum: pr@gumgum.com

Unknown Group: rayhaan@unknowngroup.com

Dive Deeper

• GumGum’s new venture page on unknowngroup.com