GumGum is  a global technology and media company specializing in contextual intelligence. For more than 10 years, they have pioneered machine learning to extract value from digital content.

In August 2021, Unknown’s portfolio company, JustPremium was acquired by GumGum. JustPremium is the No.1 global marketplace for rich media and high impact advertising, reaching over 250 million unique visitors in more than 25 countries every month. With both organizations joining forces, GumGum becomes the most powerful global advertising solution for a cookieless future through contextual technology and high-impact creatives.

COUNTRY

Global/ The Netherlands

FOUNDED

2012

PARTNERED

2013

MARKET

New Media

FOUNDER

Eric Visser & Harmen Tjaarda

Summary of our venture engine

In our Venture Engine, we create networks of industry leaders alongside a pool of validated solutions and their founders that can make a tangible change in specific domains. Then we ensure that these founders find traction in their market and are able to deliver upon their solution.

Milestones

2021

JustPremium is acquired by GumGum to merge to form a market leader in contextual rich media advertising

2020

JustPremium is active in 90 locations globally

2012

JustPremium is founded, Unknown Group partners up with them

“We are primed to offer advertisers a cookie-free, attention-grabbing solution that will drive significant benefits for their business both national and international”

Eric Visser

Venturers Involved

Jochem Cuppen
Hendrik Halbe
Edward de Jager
Hans Peddemors